THE HORMONE DESK · 荷尔蒙编辑部

SPORTSBOY.gay

Sweat. Muscle. Pride. Out loud.

The global HQ of jock culture, for gay guys — almanacs, the gaze, visual novels and AI companions all grow from here. First visual novel Jocks is in production.

Test your jock concentration See the first work

BL section · all characters adults · hosted overseas

01 / Columns

Five signature columns

Not sports news anyone could write. Only jock culture with an attitude.

01

The Almanac 体育生图鉴

One jock species dissected weekly: swim guys, hoopers, lifters. Meme-grade layout, built to spread.

02

The Gaze 直男观察日志

Straight sports culture, re-narrated through a gay lens. The classic reversal of the gaze — attitude is the position.

03

Locker Room 更衣室

Anonymous submissions + in-group slang. UGC that feels like home — the readers are the content.

04

Become The Jock 练成体育生

12 weeks to cover-ready physique. Utility value, the dwell-time champion.

05

White Sock Studies 白袜研究

Subculture philology. Academic humor around a meme. A conversation-and-share generator.

Jocks visual novel character teaser: swim team jock

Character teaser · swim-route CG

02 / The Work

Jocks《体育生》 Visual Novel

Swim team, basketball court, gym — three scenes, a crew of jocks, and a relationship shaped by your own choices. Short-game length: an afternoon to clear; long-game universe: it starts here.

  • Length 2-3 hours, one main route + branch endings
  • Engine Ren'Py, 2 romanceable characters
  • All characters are adults; BL section clearly marked
  • Model free demo + full version

M1 · Script & character designs in progress

Follow the progress

Test your jock concentration

6 questions, 30 seconds — your personal almanac entry, shareable.

Start the test

03 / The Model

How the IP flywheel turns

One character asset, three products; one content drop, all-channel acquisition.

  1. Free content acquiresAlmanac · concentration test · clips
  2. Paid products monetizeVisual novels · short dramas · AI companions
  3. Character IP compoundsOne character, three products
  4. Subscription retainsCompanion subs · new dramas · merch

Hot memes, fan works and word of mouth feed the next round — the flywheel closes.

04 / Join

Be first when the demo drops

The free demo route, new chapters, new almanac types — get notified the moment it goes live. Following is free; backers get support tiers.

Get notified Test your concentration first